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The Messenger marketing strategy had an average open rate of 80% and an average click-through rate of 13%, which was much higher than the crunched numbers for an email marketing strategy. After a few weeks, Messenger had proven more successful than emails. Rather than asking users to divulge their email addresses and unwittingly sign up for content updates, the study gave them the option to skip the form altogether and instead receive the content updates through Facebook Messenger. However, HubSpot conducted a study on Facebook Messenger to prove its worth as a better alternative to emails.
Many entrepreneurs, marketers and even established brands think the only way to deliver their content to customers or subscribers is by email.
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“For me, I’ve been able to connect quickly and easier with customers via Messenger than just by phone or meeting in person.” How to use Facebook Messenger for businessĬlearly, this messaging platform can work wonders for your business – but how? Here are some key ways to strengthen your marketing efforts with Facebook Messenger.
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“As a small business owner, I think it’s important to take advantage of the free tools that are available to us to reach customers online, like Messenger,” said Enrique Marquez, owner of DogWorx. Although you probably won’t have staff replying at all hours of the night, customers can still interact with your business and receive an auto-reply that promises you’ll return their message. You can discover the parts of the conversations that have the highest drop rates and work on fixing whatever causes users to disengage.įurthermore, Messenger is available to customers 24/7. If the response rates are low, it means your chatbot needs to be better.”Īnother reason to use Facebook Messenger is that you can automate and examine your customer interactions using the chat app, Ward told.
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“You can always send manual messages later on, based on the chatbot conversation. Facebook Messenger metrics help in figuring if things are working or not.
“It’s very cheap and easy to set up a personalized chatbot that can help sell your products,” said Will Ward, CEO of Assistive Listening HQ.